The Chinese Tao of Business: The Logic of Successful Business Strategy
How can managers discover, develop and implement successful business strategies for China and our global economy? Drawing on in-depth research with top executives of successful Chinese and Western com
View ArticleStrategy and Tactics of Pricing: A Guide to Profitable Decision Making...
A comprehensive, managerially-focused guide to formulating pricing strategy. Practical in focus and lively in style, this volume explains ideas and concepts that are essential to integrate pricing suc
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